Faraday Future
Faraday Future
Designing and prototyping an interface is one thing. Coordinating 40 designers and engineers, product teams located across the globe, is another thing entirely. In order to manage this complexity, we needed a system that allowed multiple teams across multiple continents and disciplines to work toward the common goal. We set out to create a UI Toolkit that served as a single source of truth, setting the roadmap for scale and future evolution.
Problem
Design of inside experience
Solution
A focus on new technology
With the rising ubiquity of technology over recent years, automotive has become a rapidly changing space. What once was an afterthought, in-car digital experiences are now the centerpiece of the modern driving experience. However, with their experience primarily in physical and interior design, the automotive industry has struggled to provide in-car technology experiences that users love like their smartphones. Aiming to change this paradigm, Faraday Future reached out to Edenspiekermann’s automotive team in Los Angeles.
Outcomes
A seamless experience
The new FF91 design language centers around an experience that feels years ahead of its time—both in terms of look and feel, and the technology itself. The digital experiences are fully balanced with the physical interior, the time of day and the desired emotional state the driver wants to be in. This fine-tuned experience creates the ambience that turns this car into a second living room.
