Founded in California, Lucid Motors’ mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. Their flagship model is the Lucid Air—a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. And this unique car comes with a unique digital experience, designed in the most user-centric way. Edenspiekermann worked alongside Lucid Motors’ world-class in-house team with a specialist R&D team in designing and bringing this experience to life.